Ecogain Johar Town, Lahore
Digital Marketing
Excel in Digital Marketing and Enhance campaigns, increase engagement, and achieve success!
Key Features
Duration:
2 Months with 1 Year support
Duration:
2 Months with 1 Year support
2 Months of Detailed Sessions
Dedicated Student Support
Ecogain Trainer Support
Access to Store Funnel for Sourcing Products
Access to Product Approval System
- 2 days left at this price!
- Course Duration
2 Month
- Course Level
Intermediate
- Students Enrolled
100+
- Timing
8AM to 12PM
- Subtittle Language
English
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Modules
1. Introduction to Digital Marketing
- Understanding the concept of digital marketing Evolution and importance of digital marketing in today’s business
- landscape Overview of digital marketing channels and strategies
2. Website Essentials for Digital Marketing
Importance of having a user-friendly website Basics of website design and layout Optimizing websites for mobile devices and user experience Introduction to website analytics tools like Google Analytics
3. Search Engine Optimization (SEO) Fundamentals
- Understanding how search engines work On-page SEO techniques:
- optimizing content, meta tags, headings, and URLs Off-page SEO techniques:
- backlink building, social signals, and local SEO
- Introduction to SEO tools and resources for keyword research and analysis
4. Content Marketing Strategies
- Importance of content marketing in digital marketing Creating high-quality and engaging content for target audiences
- Content distribution strategies: social media, email marketing, and guest blogging Measuring content marketing success using key performance indicators (KPIs)
5. Pay-Per-Click (PPC) Advertising with Google Ads
- Introduction to Google Ads platform and its features
- Creating effective PPC campaigns: keyword research, ad copywriting, and targeting options
- Understanding bidding strategies and budget management
- Tracking and optimizing PPC campaigns for maximum ROI
6. Social Media Marketing (SMM) Essentials
- Overview of popular social media platforms for marketing
- Purposes Developing a social media marketing strategy
- Creating engaging content for different social media platforms
- Utilizing social media analytics tools to measure performance and optimize strategies
7. Meta Ads: Advanced Advertising Techniques
- Understanding the concept of meta ads and their role in digital marketing
- Creating meta ads for different platforms and target audiences
- Leveraging meta ads for improved ad performance and user engagement Case studies and best practices for implementing meta ads effectively
8. Advanced Techniques and Future Trends
- Introduction to programmatic advertising and real-time bidding (RTB)
- Exploring emerging trends and technologies in digital marketing Strategies for staying updated and adapting to changes in the digital marketing landscape
- Practical exercises and projects to apply advanced digital marketing techniques