Ecogain Johar Town, Lahore
Search Engine Optimization (SEO)
Boost rankings, drive traffic, and achieve online success!
Key Features
Duration:
2 Months with 1 Year support
Duration:
2 Months with 1 Year support
2 Months of Detailed Sessions
Dedicated Student Support
Ecogain Trainer Support
Access to Store Funnel for Sourcing Products
Access to Product Approval System
- 2 days left at this price!
- Course Duration
2 Month
- Course Level
Intermediate
- Students Enrolled
100+
- Timing
8AM to 12PM
- Subtittle Language
English
Share this course:
INTRODUCING EXPLICIT LOCAL AND INTERNATIONAL ECOMMERCE
Local and International eCommerce is specially designed to provide extensive knowledge and complete guidelines to build your online store in Pakistani marketplaces and make it a brand. Learn to create your own store, deal with legal aspects, manage sourcing, selling, logistics, marketing and generate sales within the Pakistani market and then scale it internationally.
This boot camp is an opportunity to play your role to boost Pakistan’s manufacturing industry and get a chance to do your own profitable business with excellent customer reviews and ratings. Become a Pakistani entrepreneur and get recognition worldwide.
Modules
1. Introduction to SEO
- Understanding the importance of SEO
- Evolution of search engines
- Basic terminology (SERPs, keywords, backlinks, etc.)
- Differentiating between on-page and off-page SEO
- Setting SEO goals and objectives
2. Fundamentals of Search Engines
- How search engines work
- Crawling, indexing, and ranking
- Understanding search engine algorithms
- Popular search engines and their differences
- Impact of mobile and voice search on SEO
3. Keyword Research and Analysis
- Importance of keyword research
- Types of keywords (short-tail, long-tail, LSI)
- Keyword research tools and techniques
- Analyzing keyword competition and search volume
- Keyword mapping and prioritization
4. On-Page Optimization
- Title tags, meta descriptions, and headings optimization
- URL structure optimization
- Content optimization techniques
- Image optimization for SEO
- Internal linking strategies
- Schema markup implementation
5. Technical SEO
- Website structure and navigation optimization
- HTML and XML sitemaps creation and optimization
- Robots.txt and .htaccess files configuration
- Website speed optimization
- Mobile-friendliness and responsive design
- SSL implementation and HTTPS optimization
6. Off-Page Optimization
- Importance of backlinks in SEO
- Link building strategies and best practices
- Evaluating backlink quality and relevance
- Guest blogging and outreach techniques
- Social media optimization for SEO
- Online reputation management
7. Local SEO
- Understanding local search and its importance
- Google My Business optimization
- Local citation building and management
- Local link building strategies
- Reviews and ratings management
- NAP consistency across online platforms
8. Advanced SEO Strategies
- Advanced content optimization techniques (cornerstone content, pillar pages, etc.)
- Advanced link building tactics (resource pages, link building, etc.)
- Advanced technical SEO (canonicalization, hreflang tags, etc.)
- Advanced analytics and tracking (Google Analytics, Google Search Console, etc.)
- SEO for e-commerce websites
- SEO for multimedia content (videos, images, etc.)
9. SEO Tools and Resources
- Overview of popular SEO tools (SEMrush, Ahrefs, Moz, etc.)
- How to use SEO tools effectively for research and analysis
- Free SEO resources and communities
- Staying updated with SEO trends and algorithm changes
- Case studies and success stories in SEO
10. Developing an SEO Strategy
- Creating an SEO roadmap and timeline
- Setting realistic goals and KPIs
- Budgeting and resource allocation for SEO
- Monitoring and measuring SEO performance
- Continuous optimization and improvement strategies
- Creating SEO reports and communicating results